It may technically be the beginning of fall, but at KKW Beauty, it’s cherry blossom season. How do we know? Because Kim Kardashian West herself took to Instagram on Monday, September 10 to announce the launch of her eponymous brand’s new line: the Cherry Blossom Collection.
The makeup mogul and mom of three shared the announcement via a photo of herself wearing nothing but pink flowers and matching makeup, with her hair worn in in loose waves down to her waist. “My new Cherry Blossom Collection is almost here and is inspired by my love for the pretty pink-colored trees (Chi’s baby shower was cherry blossom themed!) ?,” she captioned the shot. “The collection includes a 10-pan eyeshadow palette, 3 blushes, 8 lipsticks and 3 lip liners in shades of pretty pinks and berries ? So excited for you guys to get this beautiful collection! @kkwbeauty.”
KKW Beauty also posted about the new collection on its own Instagram account, further confirming its legitimacy.
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Unbeknownst to fans, Kardashian West actually seems to have first teased the new collection earlier in the day with a sweet shot of her and Chicago with the caption, “my cherry blossom baby.” In the snapshot, which was taken in the ocean, Chi appears to be wearing a blue bathing suit emblazoned with cherry blossoms.
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While the products won’t be available to purchase for another few days, you can already browse the collection online — and for what it's worth, it looks just as good in the palettes as it does on Kim K. in the pics. As the announcement mentioned, it includes a 10-pan eyeshadow palette in various shades of bronze and berry (perfect for creating a purple-tinted smoky eye), three blushes, eight lipsticks ranging from nude to deep plum, and three lip pencils. You can buy each piece individually, or pick up the whole bundle for $260. Though cherry blossoms are technically a spring flower, there’s no question that these shades can be worn all year round.
The KKW Beauty Cherry Blossom Collection will be available on Friday, September 14, at KKWBeauty.com. Allure also has an exclusive interview with Kardashian West to hear more about what inspired the collection and how it came to be, so check back here for updates.
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