Little Mix Is Launching a Makeup Brand Called LMX

Little Mix is one of the biggest pop groups to come out of the U.K., racking up four number-one singles in their homeland since being introduced on The X Factor in 2011 and even scoring the highest U.S. chart position for a British girl group's debut album (yes, higher than the Spice Girls). Their fans love them not only for their music, but for their flawless and often dramatic makeup looks, so when you consider how many celebrities are launching their own beauty lines, it's kind of astounding that Little Mix hasn't done the same — until now.

Although it won't be launching until September, Little Mix decided to kick off July by announcing that they're creating a makeup brand called LMX. The group's official Instagram account posted the announcement video, which shows Jesy Nelson, Perrie Edwards, Jade Thirlwall, and Leigh-Anne Pinnock posing for the camera while playing with liquid lipstick, an eye-shadow palette, makeup brushes, and more. A press release reveals a few additional details about the products that can be expected this fall: "Years of experimenting with different looks means the girls really know their cosmetics and their collection makes no compromises, with high-performance, heavily-pigmented formulations that suit every skin tone, unbelievable highlighters, velvety matte lips and high-impact colours."

As exciting as this news is for Little Mix fans, there are a few hints in the Instagram video's caption that could spell out disappointment for a lot of people. "We wanted you to be the first to hear about something we’ve been working so hard on…introducing LMX by Little Mix and our first ever limited edition cosmetics range. Coming September 2018 to @bootsuk," it reads. So in addition to making us wait a couple months for the collection to hit stores, it appears the only store it will, in fact, hit is Boots, a pharmacy with locations primarily in the U.K. That means it probably won't be available in the U.S., and will only be available in the U.K. for a little while considering they refer to LMX as "limited-edition."

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This restricted availability hasn't gone unnoticed by fans outside the U.K., who are losing their international shit in the comments. "I can't wait girls but please,not only UK. We want it Worlwide??❤❤," one commenter writes, while another says, "only giving the line to the UK isn’t fair to literally everyone else." Another makes gives a very serious ultimatum: "Is there a was we can buy it online? Because if you're only selling in the UK without online version then I'm unstanning."

Hopefully, Little Mix will hear the impassioned cries of their fans and consider releasing LMX beyond U.K. borders. We'll be sure to let you know if they do.

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