We're living in the Age of Glow, and Laura Mercier is fully aware. With more and more people opting for radiant, lit-from-within skin over a matte look, the beauty brand just launched a brand-new version of its beloved Translucent Loose Setting Powder fit for the current glow generation.
The new addition aptly called Translucent Loose Setting Powder Glow brings light to skin in a way that traditional setting powders have a tendency to take away. If setting powder and highlighter had a baby, this would be it. When the light hits the high points of your face, your skin will have more of a soft shine like a natural-looking highlighter than the flat look of an old-school setting powder.
Unsure of how the new Translucent Loose Setting Powder Glow would fit into your makeup routine? I recently sat down with professional makeup artist Mario Dedivanovic, who's notably worked Kim Kardashian for a decade and even collabed with her earlier this year, to find out exactly how to use it.
The application method
Right away, he tells me that the new powder shouldn't be applied with a wet sponge, a trick I've heard from other makeup artists use to avoid creasing and cakiness. Instead, he recommends sweeping it on with the new brush Laura Mercier launched specifically for the glow powder. Its slight S-shape "follows the contours of every single angle of your face" for even application, Dedivanovic explains. People often use way too much setting powder on their face, he points out, and this brush helps you avoid that mistake.
Honestly, I'm more intrigued by another application tip Dedivanovic shares. First, he dabs a puff into the powder. Next, he folds the puff in half and rubs it together so it absorbs the product. Then, he rolls the puff onto skin and the powder is released more evenly instead of in one thick chunk.
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Unlike a highlighter, Dedivanovic swears you can use the Translucent Loose Setting Powder Glow all over your face because it's less reflective and concentrated. Its shimmer is more finely milled, so the glow is more subtle and diffused. The only caveat is you should avoid baking your undereye area with it. "You don’t want to pack a shiny product under the eyes," he says. Noted.
The highlighting method…
"For those who don’t like to use intense highlighters, this is a great product" Dedivanovic adds. "You can highlight with it and not feel like it’s obvious." In fact, when he uses the Translucent Loose Setting Powder Glow on clients, he skips highlighter altogether because he says it would be "glow on top of glow." If anything, you can sweep more of the glow powder onto your cheekbones (and other areas you would target with a highlighter) with a smaller brush to intensify its illumination.
…And the eye-lighting method
The Translucent Loose Setting Powder Glow can also double as a shimmery eye shadow. Dedivanovic suggests dipping a finger into the powder and patting it onto your lids. "It goes on more intensely and gives more coverage," he says.
The subtlest way to do body shimmer
Other than the face, Dedivanovic often brushes the Translucent Loose Setting Powder Glow onto his clients' décolleté for some subtle body highlighting, too. He even prefers it over the recent boom of body highlighting oils. "When I'm working on the red carpet, I don’t like to put very greasy or extremely shiny products on my clients," he says. "If you moisturize and then lightly dust with a brush, [the glow powder] kind of absorbs with the moisturizer and gives skin a beautiful, natural glow."
Like the original Laura Mercier Translucent Loose Setting Powder, the glow version also comes in two shades: Translucent and Medium Deep. Be sure to choose your shade wisely or you could create blotchiness and muddiness that can be hard to correct. "If you go too dark with a setting powder, you can create orange, yellow, or pinkish hues," Dedivanovic says. (This applies to all setting powders.) "When you put anything that’s dry or powder over a liquid or cream, it’s automatically going to darken." However, with the right shade, you'll have a gorgeous, low-key glow.
Ready to put Dedivanovic's tips into action? You can shop the Laura Mercier Translucent Setting Powder Glow now on sephora.com and lauramercier.com for $38.
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