Anastasia Beverly Hills has topped Tribe Dynamics’ color cosmetics earned media value report yet again for the month of June. The brand recorded $64.5 million in earned media value, a 21 percent year-over-year decrease.
Following in second is MAC with $54.8 million in earned media value, a 19 percent year-over-year decrease, and in third is Morphe with $42.7 million in earned media value, a seven percent year-over-year increase.
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