In January Tarte released Shape Tape Foundation, the highly anticipated sister product to its cult-favorite Shape Tape Contour Concealer. The release — 15 shades, two of which were for deeper skin tones — was met with much social media buzz, though likely not the kind the company was expecting.
As 15 shades does not suffice in a post-Fenty world, the online beauty community swiftly took to social media to voice its thoughts. Among the most prominent voices leading the conversation was YouTuber Jackie Aina.
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