Modern cosmetics: in search of the “Golden mean”

The contents

The luxury or premium

Mass market

Middle-market

Pharmaceutical cosmetics

Professional cosmetics

Every woman dreams to stay young and beautiful for as long as possible, and skin care can help. But is there any point in buying very expensive equipment or low cost options is able to cope with the task not worse? Magicforum decided to investigate.

The luxury or premium

The name of this beauty category speaks for itself: cosmetics premium – that is the best, highest quality. It produces world-famous brands – Christian Dior, Chanel, Lancome, Clarins, Helena Rubinstein, Shiseido, Givenchy, YSL, Estee Lauder, Clinique. Price for all tools is very high, you can buy them only in exclusive boutiques. Company giants are throwing money at an advertising campaign and exhibition of products: luxury stand with testers located in the most passable areas, advertise the makeup of the stars of the first magnitude.

In addition, the luxury cosmetics captivates with its design: gold plated compact, stylish moisturizers, creams and serums that are packaged as gems… needless to say – for us women, it’s a luxury makes a strong impression. But emotions are emotions, but if you dig deeper – whether premium cosmetics those impressive numbers, which are listed on the price tags? Or point in overpaying not, the same effect can be achieved less blood, I mean money? Beauticians and doctors-beauticians in one voice say: worth it. And not for the beautiful boxes and resonant brand, and for objective reasons.

• To produce luxury cosmetics use higher quality raw materials.

• This product contains expensive natural components – budget cosmetics they are “not there” a priori.

• As preservatives, without which any vehicle may not be stored for more than 3-7 days, add a gentle, safe components.

• And most importantly, the concentration of active substances, the workers in the luxury cosmetics significantly higher than the budget options, because it is more effective.

For example: nowadays, many cosmetic brands produce products with vitamin C. He really needed the skin – enhances collagen production, provides antioxidant protection. It would seem that everything is simple: you need to find the cream at any price vitamin C to buy means. If not to buy at the pharmacy vials miraculous vitamin and RUB it into the skin. No words: the action is wonderful for soothing, but the effect of it… close to zero. The fact that the notorious vitamin C is a Chimera that has the ability to collapse for a few seconds, and not having to act. Therefore, in cosmetics, use only stable forms of vitamin C, which are not destroyed under the influence of environmental factors.

One more thing: our skin is still not “a thoroughfare”, there is the epidermal barrier that stops inside as a harmful and useful substances. This means that the same vitamin C it is very hard to get to the destination, and not just to settle on the surface of the dermis. In expensive cosmetics to get inside the vitamins help liposomes – vesicles-carriers, which are able to penetrate into the deeper layers of skin and deliver it with the necessary nutrients. Luxury brands do not spare time and money on the development and rigorous evaluation of their know-how and it also affects the price.

It is important!

When buying a premium cosmetics pay attention to the country-manufacturer: global brands produce funds only in the historical homeland. That is, a tendency for famous fashion Houses dumping their products in China and Malaysia to the patterns, in the case of cosmetics do not work.

Mass market

Again, in the name of cosmetics laid its purpose is for the mass market. This beauty and decorative tools from companies Nivea, Natura Siberica, Maybelline, L’oreal, Dove, IsaDora, etc. To the mass-market refers to the network cosmetics companies Mary Kay, Avon, Faberlic, Oriflame. These tools are made from a cheaper compared to the Deluxe ingredients, according to the classical technology – with no claims to innovation. Advantage of the products of the mass market can be called its versatility – it is suitable for owners of all skin types (except problematic). As for efficiency, it all depends on the hopes that it overturn. Yes, the task from discharge to moisturize/soften the mass-market to cope quite well. But to solve more serious problems – to smooth out wrinkles, tighten the oval of the face – this cosmetic is incapable.

Middle-market

To cosmetics of mass-market adjoins the middle class. These funds are more expensive, but also designed for General consumers. In fact, the boundaries between the mass and middle-market are quite blurred, but to the last category will carry a particular brand: Revlon, Lumene, Yves Kosher, Gamier, Misslin.
With regard to efficiency “compromise” cosmetics – it is higher than the mass – market, but only slightly.

Pharmaceutical cosmetics

Of special note is the pharmaceutical cosmetics: funds in this category are sold only in pharmacies, their cost is quite high – level luxury. In addition to caring, this cosmetic has a therapeutic effect, it is prefer women with problem skin. The most well-known brands of the line – Roche-Posay, Avene, Uriage, BioDerma.

Professional cosmetics

Penophase, Dr. Spiller, Algologie, Land, Christina, Matrix, and other tools – “live” in the beauty centres. Other means of professional cosmetics has a very high composition of active ingredients, and is often administered with the help of ultrasounds, micro-injections. This kind of cosmetics can solve very serious problems: to significantly improve the skin, smooth out wrinkles, get rid of dark circles and old age spots.
But to use these drugs need special education, so they can’t be purchased in stores, they are only present in salons. The essence of an individual approach: the specialist uses creams, serums and masks, given the characteristics of the skin. Prof. cosmetics can be bought or ordered at the salon, there is even a special line for home care, but to use them only on the recommendation of a specialist.

What you can save?

Skin luxury cosmetics solves many problems with the skin, gives the face a fresh and well-groomed appearance, and makeup executed by means of premium, held up better. But some tools can safely be purchased in the category of mass-market, for example, pencils, mascara, eyeliner. In composition they vary slightly from their luxurycounterparts.

Well, if to speak frankly on beauty is better not to save!

Was previously named the pros and cons of keratin hair straightening.