“It’s the wild, wild west,” said Angela Kapp of the booming CBD industry sweeping across beauty and wellness. “Like we say in our brand book, there was a University of Pennsylvania study — 70 percent of CBD sold online is not what it claims to be.”
Kapp, a veteran in digital retail and former head of e-commerce at the Estée Lauder Cos. Inc., “saw white space,” she said, when business partner, co-chief executive officer and cofounder Nate Lipton first approached her.
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