ColourPop has been teasing a new foundation launch for some time now, and this week, the brand finally spilled the beans about some newness that you're definitely going to want to make room for you in your makeup bag.
On Tuesday, ColourPop revealed that it'll soon be launching No Filter Foundation Stix, a handy on-the-go stick version of its beloved foundation formula of the same name. In the past few years, the brand launched No Filter Natural Matte Foundation and No Filter Concealer, both of which have been met with rave reviews. It's no surprise, then, that ColourPop's next act is to make a product that can work as both a concealer and a foundation — and that's totally travel-friendly.
The delivery system is what we're most excited about here: A foundation stick means no more carrying around a beauty blender in your purse or blending out your foundation with dirty hands on the subway. A solid stick is the easiest way to apply your makeup, and since this is ColourPop, it's only going to cost you $10. That's what we call a win-win-win.
The brand announced the launch on Instagram with a photo of all 30 shades of the new product lined up in neat, just-wanna-touch-em rows. The caption reads: "SURPRISE ? MEET OUR NO FILTER FOUNDATION STIX! 30 shades! Buildable formula that can be used to cover, conceal, contour, and touch up through out the day! Weightless, comfortable, flawless finish! She's VEGAN and only $10! Swipe, blend, and GO!"
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ColurPop has confirmed to Allure that the 30 foundation sticks include a mix of fair, light, medium, medium dark, dark, and deep shades in warm, neutral and cool tones. Colors span "Fair 05 W", a "warm foundation with subtle yellow undertones for very fair skin tones" to "Deep Dark 213 N," a "neutral foundation with deep red undertones for deep dark skin tones."
ColourPop No Filter Foundation Stix will launch this Thursday, October 18, at 10 a.m. PST on colourpop.com. Prep your online shopping carts.
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